Leadership Team

Leading our organization to focus on the success of yours. 

Brian Kueppers
Founder and CEO

Brian initially founded Apex with a focus on providing a clearer statement design to help combat the growing challenge of patients being confused by their healthcare bills. As the healthcare financial system has become increasingly complex, Brian has led the company to deliver innovative solutions that tailor financial communications and payment options to the needs of patients to improve revenue cycle results, the patient experience, and provider-patient relationships. His entrepreneurial spirit and ability to respond to changing business needs has helped Apex prosper, winning numerous industry and technology awards, and enjoying significant year over year growth. Brian sits on the board of directors of companies, including Livio Health Group, Element Consulting, VitalWare, and Driessen Water. He graduated from St. John’s University (SJU) in Minnesota in 1989, and was named Entrepreneur of the Year from The Donald McNeely Center for Entrepreneurship at SJU in 2016.

Patrick Maurer

Pat has served as Apex’s President since May 2008. Pat oversees product strategy, development, and client success for Apex - leading the company’s product team to develop and successfully leverage game-changing billing and payment solutions for its clients. Prior to joining Apex, Pat worked as Executive Vice President and Sr. Operations Officer for SPS Commerce, a SaaS based electronic data interchange (EDI) company, helping large retail organizations improve supply chain efficiency. Pat holds a B.A. in Management, Organizational Leadership from St. John’s University (Minnesota).

Warren Becker

Warren has served as Apex’s Chief Financial Officer since September 2009. He oversees finance, accounting, HR and production. Previously, Warren was Corporate Controller of IntriCon Corporation and also worked for Ernst & Young, LLP. Warren holds a B. S. in Accounting from Winona State University (Minnesota), and was named CFO of the Year (2013) by the Minneapolis St. Paul Business Journal.

Elizabeth Geist
Chief Experience Officer

Elizabeth is Chief Experience Officer at Apex, overseeing project management, account management and programming for the company. She is passionate about inspiring her teams to create remarkable experiences for clients. Elizabeth holds a Bachelor of Science degree in Public Policy, completed leadership training at Scarlett Leadership Institute, and has held previous positions with NASDAQ, NYSE and the Billy Graham Foundation.

Ryan Dotson
Chief Technology Officer

Ryan has served in various roles with Apex since 2007, and is responsible for the ongoing development of Apex’s award-winning SaaS platform. Prior to joining Apex, Ryan co-founded a software development and engineering consulting company, providing technology and services to US government agencies including NASA and the US Forest Service. Ryan holds an M.S. in Applied Mathematics from the University of Nevada, Reno. 

Eric Hollingsworth
Chief Operating Officer

Eric is Chief Operating Officer of Apex, responsible for production and general operations for the company’s print facilities and staff. A graduate of Western Kentucky University with a BA in Economics, he also holds a certification in Strategic Innovation from Vanderbilt University. Eric began his career in the insurance industry, beginning with Alfa Mutual Insurance Company and Progressive Insurance before joining LetterLogic in 2014.

Tom Ziel
Sr. Vice President of Direct Sales

Tom Ziel leads solution consulting and sales efforts for new direct healthcare customers at Apex. Tom has more than 20 years of experience successfully leading complex sales organizations for high-growth, healthcare technology companies. Tom brings the proven ability to match customer needs with solution value, align sales and service delivery to optimize the onboarding of new customers, and support high customer retention rates in recurring revenue business models by positioning customers for ongoing success. Most recently, Tom was Senior Vice President of Sales for Healthland, Minneapolis, and previously led sales organizations at Lawson and Logicare. Tom holds a Bachelor of Science Degree from the University of Colorado at Boulder. 

Carrie Romandine
Vice President of Client Success

Carrie leads leads the Apex Client Success team, working with clients to understand their goal and objectives, implement the most appropriate patient financial engagement strategy, and measure and optimize their results. Prior to Apex, Carrie worked as the Director of Product Innovation at Humana where she was responsible for developing and implementing innovative solutions for health plan customers and members. Carrie has over 25 years of Healthcare experience, and holds a Bachelor of Arts Degree in Business Administration and Psychology from the University of Wisconsin.

Greg Barmore
Executive Vice President of Partner Sales

Serving as Apex’s Vice President of Partner Sales, Greg Barmore has over 25 years of experience in print and technology sales, and focuses on expanding the Apex partner network and growing business through existing partner channels. Prior to joining Apex, Greg held numerous senior level positions in the print and technology sectors, where he led corporate business development and new client acquisition. Greg holds a Business Administration degree in Management from Iowa State University.

Kristen Jacobsen
Vice President of Marketing

Kristen is responsible for demand generation, thought leadership and content strategy, brand development, and product marketing/management at Apex. Kristen brings a unique perspective to healthcare financial communications, having spent 25 years in a wide variety of marketing and product management roles with leading customer experience technology organizations, most recently as Director of Marketing with Calabrio. Kristen holds a B.A. from the University of St. Thomas in Journalism/Public Relations.