Patients are now responsible for a higher percentage of their balances than ever before. In fact, in 2015, people paid more than $420 billion out of pocket. For a variety of reasons – including financial hardships or even confusion – more than 15 percent of that went uncollected. For providers, the cost to collect patient balances continues to rise. In our white paper, we have outlined how understanding patient needs, behaviors and tendencies can deliver a more personalized patient experience - and a better financial result.